The Link #19: Creating Authentic Connections: Human Touch in Email Marketing

In the newest episode of The Link: eCommerce Connections, join Diego Praderi as he interviews Jessica Totillo, founder of eCommerce Badassery, about the wonders of email marketing.

Together, they explore the world of email and its immense power for businesses. Jessica shares her journey in the eCommerce industry and dives into key elements such as automation, campaigns, segmentation, and list-building strategies. Moreover, she highlights the significance of subject lines, persuasive copy, and the impact of AI tools on email strategy.

Throughout the episode, the duo emphasizes the value of human touch in forging authentic connections with customers. Whether you’re a seasoned marketer or new to the eCommerce world, this thought-provoking discussion provides practical tips and invaluable insights to enhance your email marketing skills and drive tangible results for your business.

Don’t miss out on this must-watch episode, where you’ll discover the secrets to creating compelling subject lines, nurturing customer relationships, and elevating your overall email strategy.

Don’t hesitate to contact our NetSuite email marketing experts to get started polishing your current strategy and increase conversions.


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