Multi-channel Selling With BigCommerce: Expanding Your Reach

To remain competitive in the dynamic landscape of NetSuite eCommerce, reaching customers where they already are is paramount: wherever they are, eCommerce marketers have to be too. With the power of BigCommerce, you can seamlessly integrate and manage multiple sales channels to reach new audiences and boost growth. In this article, we’ll explore the concept of multi-channel selling and how BigCommerce can help you master this strategy to expand your business horizons.

What is Multi-Channel Selling?

Multi-channel selling is a strategy that allows eCommerce businesses to expand their audience and reach by targetting various online marketplaces and platforms simultaneously. These platforms might include marketplaces like Amazon, eBay, Walmart, and popular social media platforms like Facebook, Instagram, Pinterest, and more. The ultimate goal is to meet potential customers where they already are instead of waiting for them to get to your website, all while increasing brand visibility and if done right, potentially boosting sales.

Advantages of Multi-Channel Selling:

Although this might be obvious for most marketers, some eCommerce companies have a hard time understanding the power of multi-channel selling, preferring to focus on just a few channels to do it right. Here are some advantages of expanding their horizons:

1. Wider Reach: By selling on multiple platforms, products are exposed to a larger and more diverse audience. No mystery here: this increases your chances of reaching potential customers who might not have discovered your website yet. The more, the merrier!

2. Improved Brand Visibility: Multi-channel selling puts your brand in front of customers on established platforms they already trust, helping you build brand recognition and credibility. Nowadays, when looking for a brand, a lot of people search on social media before going to Google, and not having a strong presence on some platforms can generate a bit of distrust.

3. Diversified Revenue Streams: Relying solely on one platform for sales can be risky. When it comes to online selling, don’t put all your eggs in one basket. Multi-channel selling allows you to diversify your revenue streams and reduce dependency on a single platform.

4. Leveraging Platform Features: Different platforms offer unique features and tools for marketing, advertising, and customer engagement. By selling on multiple channels, you can take advantage of these features to optimize your business instead of being limited to one platform’s features!

Leveraging BigCommerce for Multi-Channel Selling:

BigCommerce offers a robust multi-channel selling solution that streamlines the process of listing, managing, and fulfilling orders across various platforms. Here’s how you can make the most of it:

1. Centralized Control: You don’t have to juggle. Manage all your channels from a single dashboard. Update product information, inventory levels, and prices across all platforms in real time, ensuring consistency.

2. Automated Inventory Sync: BigCommerce automatically syncs your inventory across channels, reducing the risk of overselling and enhancing customer satisfaction.

3. Order Processing: Process and fulfill orders from different channels within BigCommerce. You can track orders, manage shipping, and maintain a cohesive order management system.

4. Unified Reporting: Get a holistic view of your sales performance and customer data across all channels. Data analysis can guide your marketing strategies and inventory planning, allowing you to focus on what’s really working.

To elevate the process even more, check out our BigCommerce NetSuite connector, which is a must for BigCommerce merchants running on NetSuite’s ERP.

Best Practices for Multi-Channel Success:

1. Platform Suitability: While multi-channel can be pretty limitless, make sure you choose channels that align with your target audience and product offerings. Different platforms cater to different demographics and product types, and you should focus your efforts on where they will give good results.

2. Consistent Branding: Maintain consistent branding, imagery, and tone across all platforms to create a cohesive customer experience and generate trust and familiarity with your brand. Yes, content should be adapted to the different platforms you use, but if one thing has to remain the same, that’s your branding.

3. Optimized Listings: Tailor your product listings to each platform’s requirements. Always use high-quality images or videos, and make sure you write product descriptions that resonate with each audience.

4. Customer Engagement: Engage with customers on each platform. Respond promptly to inquiries, reviews, and comments. You can even encourage people to share their photos using your products to increase engagement and trust!

Expanding your reach through multi-channel selling is a strategic move that can yield significant benefits for your eCommerce business in an increasingly competitive online marketplace. Of course, this means more work, but it also means more sales. We think it’s definitely worth the effort!

With BigCommerce’s powerful multi-channel selling capabilities, you can seamlessly connect with customers across various platforms while maintaining control and consistency. For a more seamless and smoother eCommerce experience, reach out to our experts about our BigCommerce NetSuite integration!
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