Designing a BigCommerce website that not only looks good but also drives sales is crucial. Today, we gather our top BigCommerce developer tips to make sure you create a captivating online experience that turns potential buyers into loyal customers.
BigCommerce is a leading eCommerce platform known for its robust B2B/B2C features, endless scalability, and ease of use. Without the need to be an experienced developer, you can access a wide range of themes, tools, and customization options to create stunning online stores tailored to your audience’s needs. As Paul Dabrowski, Senior B2B Channel Manager at BigCommerce said to us:
“BigCommerce stands out for its scalability, built-in SEO tools, and extensive customization options compared to other platforms.”
Our BigCommerce developer team has reached up to 37:1 Return on Investment for our BigCommerce clients, but how? Let’s get into it.
1. Mobile-first, always
Nowadays, with the majority of traffic coming from mobile devices, making sure your BigCommerce website is mobile-responsive is essential. For this, you can use BigCommerce’s native responsive themes and customize them to guarantee seamless shopping experiences across all devices. Make sure you test on various devices to ensure consistent performance and ease of use. Here’s more information on how to design a great mobile-first experience.
2. Page Speed Optimization
When we’re online, every second counts. We no longer have patience for low-loading pages. Page speed significantly impacts user experience and leads to higher bounce rates and lost customers. Luckily, you can optimize your BigCommerce website for speed by minimizing code, leveraging browser caching, and optimizing images. Here are some tips to boost mobile page speed in 4 simple steps, although hiring a UX design expert is definitely recommended. In the meantime, tools like Google PageSpeed Insights can help identify areas for improvement.
3. Intuitive Navigation
An easy, simple navigation is crucial for guiding visitors through the buying journey. You need to ensure the least friction possible to make sure they get to where they want to go fast. BigCommerce’s navigation tools help you create clear, intuitive menus and categories. Product search functionality should be prominently visible and optimized for relevance: a well-structured navigation system enhances user experience, making sure your online shopping experience is pleasant and simple.
4. High-Quality Imagery
Visual appeal plays a crucial role in capturing the attention of potential buyers. After all, photos and videos are what we base our decisions on when shopping online most of the time. Use high-quality images and videos to showcase products in their best light. For this, BigCommerce offers robust support for multimedia content, allowing you to create immersive galleries and visual experiences.
5. Personalize the Shopping Experience
Personalization is key to building meaningful connections with customers. In fact, 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. Make sure you leverage BigCommerce’s built-in features, and we even recommend integrating third-party tools to implement personalized product recommendations, dynamic content, and targeted marketing campaigns to increase engagement and conversion rates.
6. Optimize for SEO
SEO makes a world of difference in eCommerce: a well-optimized website will drive more organic traffic and therefore, more potential customers. Although we highly recommend hiring SEO experts to make sure you cover all the bases, you can take advantage of BigCommerce’s SEO features to optimize meta tags, URLs, and written content. Ensure you conduct keyword research to identify relevant search terms for your industry vertical and incorporate them strategically throughout your content (product descriptions, blog posts, landing pages, etc.)
7. Streamline Checkout Process
Cart abandonment rates are most eCommerce businesses’ enemy: almost 70% of carts are abandoned before closing a sale. There’s a portion of that percentage we can’t control, but there are a few tricks to make sure we’re doing everything we can to fight it: minimize friction during the checkout process. How? Simplify forms, offer guest checkout options, and provide multiple payment gateways like Stripe, PayPal, Apple Pay, and more to accommodate diverse preferences. BigCommerce’s flexible checkout customization options empower you to create a seamless and secure buying experience for your customers!
8. Data Analysis
Monitoring and analysis are essential for optimizing your website continuously. Use BigCommerce’s built-in analytics tools or integrate with third-party platforms to track key metrics such as traffic, conversion rates, and revenue. This way, you’ll be able to identify trends and insights, and allocate your marketing efforts where they give better results. For more precise insights, you can always hire Business Intelligence experts.
Designing a high-converting website on BigCommerce requires a strategic approach and attention to detail, but the platform’s ease-of-use makes it simpler than it seems. Make sure you remember our BigCommerce developer tips to leverage the tools that BigCommerce offers and create a compelling and pleasant online experience. For further assistance, contact our BigCommerce developer team to optimize your BigCommerce site, and make sure to ask about our BigCommerce NetSuite Integration for even better results.