In the dynamic world of B2B eCommerce, delivering a seamless customer experience is paramount. B2B eCommerce sites should not be less satisfying and personalized than a B2C shopping experience. This is why we strongly recommend B2B Customer Portals for NetSuite eCommerce: a solution that will change your customer’s way of interacting with your business.
So, to all B2B NetSuite merchants: this one’s for you. Today, we’ll tell you everything there is to know about B2B customer portals for SuiteCommerce: what it is, how it works, what are its benefits, and why you should definitely be trying it.
What is it?
Let’s start with the basics. A B2B customer portal is a password-protected environment you can make accessible to your clients, 24/7, through a login. With secure account access, clients can manage all the sensitive information related to their account such as invoices, sales orders, credit memos, quotes, account statements, cases, and so on.
But that’s not all: With the power of the B2B Customer Portal, clients can initiate vital actions with ease. They can place new orders, request quotes, and even settle invoices, all in a few clicks.
Its benefits
Without a doubt, if you’re a B2B company, a wholesaler, or a franchise, you can highly benefit from building your own B2B Customer Portal on your NetSuite eCommerce website.
Overall, offering self-service features to your clients will result in a better, more personalized customer experience. Plus, it will help decompress the workload of your customer service team by digitizing manual processes for Account Management, Support, Billing, and Purchasing. So, here are some of the many benefits summarized:
- Improved efficiency of customer service, sales, and accounting teams
- Provide self-service to your customers in a safe environment
- Speed up purchasing decisions allowing clients to reorder items or convert quotes into sales orders
- Improved customer experience and customer satisfaction
- Reduce support requests through the customer support team
- Provide complete access to their purchase and billing history
- Simplify quoting, ordering, and payment processes for your clients
Some of the standout features are Delegated purchasing, user management, CSV uploads, and custom reports—all designed to empower your clients. They can seamlessly manage NetSuite records and even access critical sales representative information.
How to get your B2B Customer Portal
To get started with the B2B Customer Portal, you need to be using NetSuite ERP combined with any option of NetSuite eCommerce platforms: SuiteCommerce, SuiteCommerce Advanced, or SuiteCommerce My Account.
Once you’re ready, we will request your brand style guide and branding resources to start building your B2B Customer Portal according to your branding and aesthetic, and you will then pick which features — native, or custom —you would like to add to align with your unique needs.
Sounds good? Contact our SuiteCommerce developers today to get started on this journey that will take your B2B eCommerce business to the next level.