Integrating social media with your NetSuite eCommerce business will help you reach new audiences and increase sales. We recently discussed how we predict social commerce will evolve this year, but in case you’re just getting started, today we share five tricks to get started effectively integrating social media with your eCommerce platform.
1. Cross-Promotion and Sharing
Starting easy: share your eCommerce product listings, promotions, and updates across your social media channels. This is simple but effective. Use engaging visuals, catchy captions, and relevant hashtags to capture the attention of your target audience. Incorporate “Share” buttons on your product pages to make it easy for your visitors to spread the word on their social media profiles.
2. User-Generated Content (UGC)
Encourage your customers to share their own photos and reviews of your products on social media. You can create a unique hashtag for your brand and encourage customers to use it, while also creating a sense of trust and community with your brand. Feature the best UGC on your eCommerce site and social media profiles to incentivize them even more, all while establishing credibility and alleviating doubts potential customers may have.
3. Social Media Advertising
Utilize social media advertising platforms, such as Facebook Ads and Instagram Ads, to target specific audiences based on demographics, interests, and behaviors. On the other hand, you can also delve into influencer marketing, a more elaborate and human way to promote your products online and generate trust among potential customers (but of course, it has a different cost).
4. Shoppable Posts
Platforms like Instagram and Facebook allow you to create shoppable posts where users can click on a tagged product and be directed to the product page on your eCommerce site. On some platforms, you can now even shop the products without the need to leave the app. This streamlines the buying process and reduces the steps a user needs to take to make a purchase, helping boost conversion rates.
5. Run Contests and Giveaways
Organizing social media contests or giveaways requires participants to engage with your brand and products. This could involve tagging friends, sharing posts on their profiles, or creating user-generated content. Contests not only increase brand visibility and help you organically reach new audiences, but also create a sense of excitement and community around your brand!
To conclude, don’t forget that each social media platform has its own best practices, so tailor your approach accordingly and never stop researching! Trends are constantly evolving and you need to stay on top of it to create engaging and unique content. Also, remember that consistency is key: maintain an active presence, respond to comments and messages promptly, and adapt your strategies based on the performance metrics you gather!
To get expert help on how to manage your social media platforms and integrate them into your NetSuite eCommerce business, contact our growth experts today!